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Virginia Tech gameday experience set for 2026-27 basketball

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A Lee Enterprises, Incorporated newspaper. Majority shareholder: David Hoffmann, Hoffmann Media Group.

Virginia Tech gameday experience set for 2026-27 basketball

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Virginia Tech gameday experience elements released for 2026-27 basketball season

Virginia Tech Hokies Athletics

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Virginia Tech Hokies Athletics

The excitement is building for another season of Virginia Tech basketball, and Hokie Nation can look forward to an electric atmosphere at Carilion Clinic Court at Cassell Coliseum. As the women’s and men’s basketball teams prepare to take the court, fans can get ready for an unforgettable gameday experience filled with school spirit and plenty of reasons to pack Cassell Coliseum all season long.

Looking for tickets to this year's slate of games? We've got you covered with single-game, fan 4-packs and group tickets for men's and women's basketball. Season tickets are still available for a limited time for women’s basketball. Don’t forget to take advantage of the “Free Under 3” initiative, allowing free admission to children under three years old with the purchase of an accompanying adult ticket.

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See below for the highlights of the 2026-27 fan experience and refer to the Cassell Coliseum Fan Guide for more information.

Theme nights and giveaways

Fans are invited to enjoy free giveaways and theme games throughout the season. See below for highlights and click here for the full promotional slate and giveaways schedule for men's and women's basketball.

Color-outs and Hokie Effect games

Fans are encouraged to participate in color-outs throughout the season, including four games in conjunction with the Undergraduate Student Senate.

White Out

USS Maroon Effect

Purchase your shirt here.

USS Orange Effect

Purchase your shirt here.

Hokie Effect is a program through the Undergraduate Student Senate (USS) that designs and sells spirit shirts for football and basketball games at Virginia Tech. The Hokie Effect games encourage fans to wear a certain color in order to show school spirit and create a blanketed color effect throughout the stadium. The best way to do this is to wear the Hokie Effect T-shirt designed specifically for that game.

The purchase of a single Hokie Effect shirt helps fund student-athlete initiatives, undergraduate student government, and, for the 2026-27 academic years, the Student Emergency Fund.

Halftime entertainment

Tech basketball hosts a handful of exciting halftime acts during the 2026-27 season for fans' enjoyment. See below for the schedule* and mark your calendar for your favorite one.

Group ticket opportunities

Virginia Tech Athletics offers group tickets to any groups of 10 or more who would like to attend ticketed events in Blacksburg (while supplies last). Depending on group size and wishes, the athletic department can create memorable and unique experiences such as prize packs and more.

Group leaders have the opportunity to work with a dedicated account executive to assist with obtaining tickets and planning gameday experiences. Group packages are selling fast, so group leaders are encouraged to act quickly. If you are interested in group tickets, please email vtmarketingpromotions@gmail.com.

This content is sourced from Virginia Tech Hokies Athletics . It reflects the author's views and has not been edited by our newsroom. It may have been generated using AI assistance.

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