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What beauty brands need to know about the rise of values-driven shopping

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A Lee Enterprises, Incorporated newspaper. Majority shareholder: David Hoffmann, Hoffmann Media Group.

What beauty brands need to know about the rise of values-driven shopping

• Laura Badcock for NourishUs Naturals
• Oct 20, 2026
• Oct 20, 2026 Updated 1 hr ago
• 0

A shopper comparing the ingredient labels of two cosmetic products inside a beauty store.

Alive Color Stock // Shutterstock

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Laura Badcock for NourishUs Naturals

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A shopper comparing the ingredient labels of two cosmetic products inside a beauty store.

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