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A Lee Enterprises, Incorporated newspaper. Majority shareholder: David Hoffmann, Hoffmann Media Group.

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As the Dudley hair-care empire turns 50, a look back

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A Lee Enterprises, Incorporated newspaper. Majority shareholder: David Hoffmann, Hoffmann Media Group.

As the Dudley hair-care empire turns 50, a look back

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dudley1.jpg

Joe Dudley in his office in 1990.

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Joe Dudley at the assembly line where hair relaxer was being packaged.

Joe and Eunice Dudley sample products in 1972, when Dudley’s Barber and Beauty Supply was projected to gross $1 million in a year.

The exterior of the defunct Dudley hotel and dormitory complex in 1991. 

Eunice Dudley in one of the rooms at the Dudley hotel/dormitory complex. The property was later sold.

Sitting at home, Joe Dudley talks about starting Dudley Products with his wife Eunice Dudley in their kitchen 50 years ago and building it into one the largest ethnic hair care companies in the world,, on Wednesday, Aug. 30, 2017, in Kernersville, N.C.

Featured in a newspaper article in 1975, Joe Dudley talks about starting Dudley Products with his wife, Eunice, in their kitchen 50 years ago, mixing large batches of their products in steel drums.

Scalp Special, the very first product, as Joe Dudley talks about starting Dudley Products with his wife Eunice Dudley in their kitchen 50 years ago and building it into one the largest ethnic hair care companies in the world,, on Wednesday, Aug. 30, 2017, in Kernersville, N.C.

Sitting at Dudley Cosmetology University on South Elm Street, Eunice Dudley talks about starting Dudley Products with her husband Joe Dudley in their kitchen 50 years ago and building it into one the largest ethnic hair care companies in the world,, on Thursday, Aug. 31, 2017, in Greensboro, N.C.

Sitting at Dudley Cosmetology University on South Elm Street in Greensboro, Eunice Dudley talks about starting Dudley Products with her husband, Joe Dudley, in their kitchen 50 years ago and building it into one the largest ethnic hair-care companies in the world.

Sitting at home recently, Joe Dudley Sr. talks about starting Dudley Products with his wife, Eunice Dudley, in their kitchen 50 years ago and building it into one the largest ethnic hair-care companies. Another goal: influencing the economic base of the black community and building black entrepreneurship.

Eunice Dudley was one of the founding donors of the Tocqueville Society for Women, which started in Greensboro and spread across the country.

Joe Dudley Jr. and Ursula Dudley Oglesby show their muscles as they place lids on product containers in the family kitchen in the late 1960s.

Oglesby

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Nancy McLaughlin

GREENSBORO — When president and CEO Joe Louis Dudley Sr. stood in front of the largest black-owned manufacturing plant between Washington and Atlanta, which bore his name, the businessman's thoughts were elsewhere.

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Contact Nancy McLaughlin at 336-373-7049 and follow @nmclaughlinNR on Twitter.

WANT TO GO?

A 50th anniversary celebration of the Dudley Products brand, and founders Joe and Eunice Dudley, will be held Sept 23-25 in Winston-Salem. It includes a dinner, gala and three-day educational and motivational symposium. For more information, call: 888-573-8210.

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dudley1.jpg

Joe Dudley in his office in 1990.

Joe Dudley at the assembly line where hair relaxer was being packaged.

Joe and Eunice Dudley sample products in 1972, when Dudley’s Barber and Beauty Supply was projected to gross $1 million in a year.

The exterior of the defunct Dudley hotel and dormitory complex in 1991. 

Eunice Dudley in one of the rooms at the Dudley hotel/dormitory complex. The property was later sold.

Sitting at home, Joe Dudley talks about starting Dudley Products with his wife Eunice Dudley in their kitchen 50 years ago and building it into one the largest ethnic hair care companies in the world,, on Wednesday, Aug. 30, 2017, in Kernersville, N.C.

Featured in a newspaper article in 1975, Joe Dudley talks about starting Dudley Products with his wife, Eunice, in their kitchen 50 years ago, mixing large batches of their products in steel drums.

Scalp Special, the very first product, as Joe Dudley talks about starting Dudley Products with his wife Eunice Dudley in their kitchen 50 years ago and building it into one the largest ethnic hair care companies in the world,, on Wednesday, Aug. 30, 2017, in Kernersville, N.C.

Sitting at Dudley Cosmetology University on South Elm Street, Eunice Dudley talks about starting Dudley Products with her husband Joe Dudley in their kitchen 50 years ago and building it into one the largest ethnic hair care companies in the world,, on Thursday, Aug. 31, 2017, in Greensboro, N.C.

Sitting at Dudley Cosmetology University on South Elm Street in Greensboro, Eunice Dudley talks about starting Dudley Products with her husband, Joe Dudley, in their kitchen 50 years ago and building it into one the largest ethnic hair-care companies in the world.

Sitting at home recently, Joe Dudley Sr. talks about starting Dudley Products with his wife, Eunice Dudley, in their kitchen 50 years ago and building it into one the largest ethnic hair-care companies. Another goal: influencing the economic base of the black community and building black entrepreneurship.

Eunice Dudley was one of the founding donors of the Tocqueville Society for Women, which started in Greensboro and spread across the country.

Joe Dudley Jr. and Ursula Dudley Oglesby show their muscles as they place lids on product containers in the family kitchen in the late 1960s.

Oglesby

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